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The study introduces an innovative measurement method that correlates dye molecular desorption with hair color shifts, irrespective of hair type and texture or background color.
September 25, 2025
By: Lianna Albrizio
Associate Editor
A study on hair color tracking method by Aveda, a leader in sustainable innovation in hair care, and Keracol Limited — a company founded by academic researchers specializing in color chemistry and sustainability at the University of Leeds — has been published in peer-reviewed journal Heliyon. The study introduces an innovative measurement method that correlates dye molecular desorption with hair color shifts, irrespective of hair type and texture or background color. By enabling a deeper mole...
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